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Create a #CoachingCulture
Is your challenge Business Development; creating new customers or Business Development; to improve the revenue from existing customers. Set the coaching protocols to drive either and better yet both.
SalesCEO is expert at developing the coaching protocol and the appropriate cadence with our customer to meet the need.
Successful sales executives create demand and start the sales / buying process, with the customer. Don't wait for the first 60% of the buying process to take place. Be the instigator of the 60%! Make a call start a deal!
Coach to create demand in a new account or in an existing account.
Then....coach to create intelligent momentum to keep the deal moving based on the customer's need for the value the sales person and your company's business solutions will deliver.
The first line sales managers are the greatest leverage point in the organization. Teach each one to be an effective coach.
Sales coaching is proven over years of research and 1,000's of sales people to improve productivity 17% to 19%. This is often times the difference between making the annual numbers and being an average sales organization.
Most companies and sales managers will say they are coaching their sales executives. When the sales executives are asked over 80% of the time they have a totally different answer.
Coaching improves productivity and reduces undesirable turnover thus improving sales and the cost of hiring!
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